Finally Understand Your Numbers —
and Use Them to Make Confident Decisions
Financial clarity & cash flow insight when decisions matter most.
Built by operators with real financial responsibility
Decision-grade management financials — clean, timely numbers built for real operating decisions and CPA alignment.
Management financials built for running the business — separate from tax, payroll, or compliance.
This isn't Outsourced Accounting
We maintain decision-grade management financials and use them to support better operating decisions.
Tax, payroll, and compliance remain with your CPA.
The Problem isn't the Books.
It's the Lack of Clarity.
Most businesses don’t struggle because the numbers don’t exist.
They struggle because the numbers don’t arrive when decisions are being made — or don’t explain what matters most.
Reports show what happened.
They don’t show what’s coming, what’s at risk, or what to do next.
As a result:
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Cash feels unpredictable
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Trade-offs aren’t clear
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Important decisions get delayed, second-guessed, or made on instinct
That’s not a bookkeeping issue.
It is a financial leadership gap.
How We Think
How We Think About Finance
Financials should exist to support decisions — not to satisfy process, software, or tradition.
Our approach is grounded in a few simple principles that guide how we structure information, evaluate risk, and support leadership decisions.
Cash Comes First
Profit explains performance.
Cash determines survival and flexibility.
We focus on timing, obligations, and trade-offs so leaders understand what’s coming - not just what already happened.
Forward, Not Backward
Historical reports are the starting point — not the answer.
We prioritize visibility into what’s ahead, where pressure may surface, and which decisions need to be made before urgency takes over.
Decision Ready Information
Every number should answer a question:
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What does this change?
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What’s at risk?
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What decision does this support?
If information doesn’t lead to action, it’s noise.
Simple by Design
Complexity doesn’t equal sophistication.
We aim for financial clarity that leaders can understand quickly, explain confidently, and use consistently — without needing translation.
Why This Matters
When financials are clear, timely, and decision-ready:
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Cash stops feeling unpredictable
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Trade-offs become visible
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Decisions get made earlier — and with confidence
That’s the difference between reporting numbers and leading with them.
Experience That Shapes Decisions
Our work is shaped by real operating responsibility — not theory or templates. These are the situations we’re most often brought into.
Cash Flow & Near-Term Visibility
When timing matters more than totals
Designing cash flow visibility that shows what's coming - not just what already happened. Often anchored around rolling 13-week forecasts to surface risk and trade-offs early.
Reporting Cadence & Decision -Ready KPIs
From lagging reports to clear signals
Simplifying the close processes and reporting so leadership teams overseeing multi-million dollar P&Ls receive timely financials and a small set of KPIs directly tied to decisions - not noise.
Revenue & Profitability Insight
Knowing what actually drives returns
Helping leadership understand which products, customers, or activities create value - and which quietly drain it - so decisions around pricing, focus and investment are grounded in reality
Financial Leadership During Transition
Growth, pressure, or increased scrutiny
Providing senior financial oversight during periods of change - including growth, leadership transitions, or preparation for heightened external review
Case Studies
Regaining Cash Control Before Pressure Sets In
For a profitable business tight on cash
Situation:
A profitable, owner-led business with strong revenue but high working capital sensitivity was consistently tight on cash.
Problem:
Cash timing across collections, vendor payments, and fixed obligations was misaligned. Leadership lacked near-term visibility, forcing reactive decisions — often too late.
What We Did:
Built a rolling 13-week cash forecast focused on collection timing, fixed cost obligations, and decision trade-offs. Reset reporting away from backward-looking profit toward near-term cash visibility and decision-ready KPIs.
Outcome:
Leadership gained a clear cash runway and early warning signals. Hiring, spending, and vendor decisions moved from reactive to intentional — before pressure set in.
A Financial Narrative
Leadership Can Stand Behind
For growing companies facing scrutiny
Situation
A growing, owner-led business faced increasing complexity and external scrutiny as operations scaled.
Problem
Financial reporting was inconsistent and slow, making it difficult for leadership to explain performance, assess trade-offs, or confidently stand behind decisions.
What We Did
Established a disciplined reporting cadence, clarified key performance drivers, and rebuilt financial reporting to align with how the business actually operated.
Outcome
Leadership gained a clear, defensible financial narrative. Decisions were made with confidence, and discussions shifted from explanation to execution.
From Reporting Lag
to Decision-Ready Financials
For operators making decisions with incomplete information
Situation
A multi-location business struggled to understand performance due to slow, inconsistent financial reporting.
Problem
Reporting lag exceeded 45 days, leaving leadership reliant on outdated information. Decisions were made without timely insight into performance, trends, or emerging issues.
What We Did
Redesigned the close and reporting process, clarified ownership across the finance function, and focused reporting on a small set of decision-critical metrics.
Outcome
Reporting timelines were reduced from weeks to days. Leadership gained timely visibility and the ability to act while decisions still mattered.
How We Start
Financial Clarity & Cash Flow Review
Most businesses don’t need more reporting.
They need a clear view of cash, risk, and the decisions ahead.
That’s why every engagement starts with a focused review designed to answer one question:
What do the numbers actually mean for the next set of decisions?
You will leave with a clear cash view, priority decisions, and a short list of actions leadership can take immediately.
STEP 1
Clarify the Numbers
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Review financials and cash flow mechanics
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Separate what matters from reporting noise
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Understand what the numbers mean for near-term decisions
STEP 2
Surface Risk & Drivers
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Identify near-term cash pressure and risk
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Highlight key drivers shaping outcomes
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Flag gaps, inconsistencies, and blind spots
STEP 3
Prioritize Decisions
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A clear view of your current cash position
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A short list of decisions that matter most
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Confidence in what to act on now vs. later
Financial Clarity Intake
Before any analysis begins, we offer a short intake to confirm fit and determine the appropriate level of support.
This is a 15–20 minute conversation designed to understand your situation at a high level.
This intake does not include financial analysis, statement review, or recommendations.
Insight begins in the Financial Clarity & Cash Flow Review.
How the Review Works
We review your financials and cash flow, identify gaps and risks, and outline next steps — whether or not we continue working together.
There’s no obligation beyond this point.
Pricing
One-time engagement
$4,500 — flat fee
If you don’t walk away with clear insight into your cash position, financial risks, and next decisions — you don’t pay.
R5 provides analysis and insight to support leadership decisions. Insights are based on available information and are intended to inform decisions, not predict outcomes.
What Happens Next
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If ongoing support makes sense, we’ll outline options
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If it doesn’t, you’ll still leave with clarity you can use
Better decisions. Made earlier.
Scope & Focus
R5 focuses on financial clarity, cash flow insight, and decision support.
We do not provide tax preparation, payroll processing, or compliance accounting services.
These areas are best handled by a client’s CPA or payroll provider. Our work is designed to complement existing accounting and tax relationships — not replace them.
Working Alongside CPAs
R5 Advisory Group frequently works alongside CPAs when clients need financial clarity beyond compliance and reporting.
Our role is advisory-focused. We help leadership teams understand cash flow, risk, and near-term decision trade-offs using the financial information already available.
For CPA-referred clients, R5 limits its work to the agreed advisory scope and does not provide ongoing bookkeeping or accounting services without coordination and consent from the referring CPA.
Who We Work With
We work with owners and leadership teams who want finaical clarity that actually supports decisions.
Owner-Led Businesses
$1M-$20M in revenue
Best for owners who:
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Remain the final decision-maker on financial direction
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Sense risk or uncertainty despite “good” financial reports
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Need clearer financial signals to move forward with confidence
Not a fit if:
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You’re looking for transactional accounting or compliance support
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You want answers without a defined decision framework
Cash-Sensitive Operations
Timing matters than totals
Best for businesses where:
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Cash timing and working capital drive outcomes
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Near-term visibility matters more than surface-level profitability
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Decisions must be made before the month is closed
Teams in Transition
Growth, change, or preparation for an exit
Best for companies navigating:
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Rapid growth or operational change
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Leadership transitions or new ownership
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Preparation for a sale, capital event, or inflection point
Where clean financials, clear narratives, and decision-ready reporting matter more than historical detail.
Leaders Who Value Judgment
Not just reports
Best for leaders who:
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Want a financial partner focused on clarity and decisions
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Value context, judgment, and trade-offs
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Are frustrated of dashboards that don’t change outcomes
Not a fit if:
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You want more reports instead of better decisions
We work best with businesses that have real operations, real revenue, & real financial decisions to make. We do not provide tax preparation or payroll services.
Engagements are delivered through a structured financial team and overseen at the firm level to ensure consistency and continuity.
Ongoing Support
Financial Leadership, When It's Needed
Some businesses need a one-time reset.
Others benefit from continued financial leadership as complexity increases.
Financial Clarity &
Cash Flow Review
One-Time Engagement
$4,500
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Near-term cash visibility and liquidity outlook
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Identification of key financial risks & blind spots
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Clear priorities and decision paths for next phase
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Decision-ready financial insight tied to current operations
Every engagement starts here
Financial Operations & Bookkeeping
QBO-Based Financial Operations
Quickbooks Online Only
Scoped after the Review
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Standardized financial data for advisory use
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Consistent close cadence
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Clean, reliable financials
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Built to support planning & decision-making
Provided as foundational support for advisory and, in select cases, as a standalone service
Financial Oversight &
Advisory
Senior-Level Financial Leadership
Ongoing Engagement
Scoped after the Review
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Cash flow planning & forward visibility
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Decision-ready KPIs & operating insight
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Senior finanical oversight and cadence
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Leadership support through growth or transition
Delivered with experienced CFO oversight and intentionally limited to ensure quality
Every engagement begins with the Financial Clarity & Cash Flow Review.
Ongoing support is discussed only once priorities, complexity, and fit are clear.
Ongoing engagements are intentionally limited to ensure senior-level attention.
Bookkeeping services are provided for direct clients or in coordination with a client’s CPA. For CPA-referred engagements, R5 does not provide ongoing bookkeeping services without the CPA’s prior approval.
THE GUARANTEE
Clarity or You Don't Pay
The Financial Clarity & Cash Flow Review is designed to deliver clear, decision-ready insight.
If you don’t walk away with:
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a clear view of your cash position and near-term outlook
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an understanding of where risk is building
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and clarity on the decisions that matter next
—You don’t pay.
No fine print.
No partial credit.
No rework cycles.
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R5 provides analysis and insight to support leadership decisions.
Final business decisions remain the responsibility of the client.
Insights are based on available information and are intended to inform decisions, not predict outcomes.