Most Cash Problems Are Profit Problems in Disguise
If revenue is growing but cash still feels tight, something is leaking. We find it, fix it, and restore predictable cash flow.
Led by an experienced operator who understands margin,
cash pressure, and performance.
Built for $2M-20M companies that have outgrown bookkeeping but do not need a full-time CFO.
This is Not Outsourced Accounting
Reports do not improve profit. Clear visibility, margin control, and accountability do.
✅CFO-level oversight and real accountability
✅Margin analysis that identifies where profit is leaking
✅Proactive cash flow control & forward planning
Your CPA handles tax and compliance.
We focus on cash, margin and performance.
The Problem is Not the Books.
It is the Absence of Financial Leadership.
Most businesses receive reports.
Few have real CFO level leadership.
When financial leadership is missing:
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Cash flow becomes reactive
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Margin leakage goes unnoticed
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Costs expand without control
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Revenue grows faster than profit
This is not about bookkeeping.
It is about running your business without a CFO.
Our Approach
Finance Should Drive Profit.
Financials exist to protect margin, control cash, and guide smart capital decisions. Not to produce reports.
Cash Over Optics
Revenue does not determine survival.
Cash discipline does.
We focus on what is coming next, not just what already happened.
Discipline Over Complexity
Every number should answer:
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What changed in margin?
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Where is cash at risk?
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What decision improves profit?
If it does not drive action, it is noise.
Why It Matters
When CFO-level discipline is in place:
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Cash becomes controlled not reactive
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Trade-offs are visible
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Growth doesn't outpace infrastructure
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Profit becomes managed — not accidental
That's the difference between reporting numbers and leading a business.
Experience That Shapes Decisions
We are brought in when financial leadership becomes critical — not optional
Built for $2M-$20M operating businesses entering a more complex stage.
Cash Flow & Near-Term Visibility
When timing matters.
13-week cash forecasting.
Early risk detection.
Clear trade-offs before decisions are made.
Reporting Cadence & Decision-Ready KPIs
When reporting isn't enough.
KPIs tied directly to decisions.
No vanity metrics.
No noise.
Revenue & Profitability Insight
When growth needs discipline.
Clear visibility into what drives margin and what quietly erodes it.
Financial Leadership During Transition
When the stakes increase.
Growth. Leadership shifts. Investor pressure.
CFO-level oversight through critical moments.
Where Cash & Profit Improved
Regaining Cash Control Before Pressure Sets In
For a profitable businesses tight on cash
The Challenge
Strong revenue.
Tight cash.
Limited short-term visibility.
What Changed
Implemented a rolling 13-week cash forecast and KPIs to real decision-making.
Result:
Cash becomes controlled, not reactive.
Earlier trade-off decisions.
Pressure addressed before it escalated.
A Financial Narrative
Leadership Can Stand Behind
For growing companies facing scrutiny
The Challenge
Inconsistent reporting made it difficult to explain performance or defend decisions.
What Changed
Rebuilt reporting around margin, operating performance, and cash.
Result
Clear performance story.
Confident decision-making.
Leadership aligned around real drivers of profit.
From Reporting Lag
to Decision-Ready Financials
For operators relying on outdated info
The Challenge
45+ day reporting lag.
Decisions made without timely insight.
What Changed
Redesigned close process and focused reporting on profit, cash, and critical metrics.
Result
Reporting reduced to days.
Timely visibility.
Decisions made while they still mattered.
Who We Work With
We work with owners and leadership teams who want disciplined financial leadership behind their decisions.
Owner-Led Businesses
$2M-$20M in revenue
Best for owners who:
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Make the final call on financial decisions
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Have reporting but limited financial leadership
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Want confidence before hiring, investing, or expanding
Not a fit for bookkeeping or compliance-only support
Cash-Sensitive Operations
Timing matters than totals
Best for businesses where:
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Working capital drives outcomes
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Near-term visibility matters more than month-end profit
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Decisions can’t wait for the close.
Where cash discipline determines outcomes.
Teams in Transition
Growth, change, or increased scrutiny
Best for companies navigating:
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Rapid growth or operational change
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Leadership transitions or new ownership
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Exit preparation, capital raises, or inflection points
Where financial clarity and forward visibility matter more than historical detail
Leaders Who Value Judgment
Not just dashboards
Best suited for leaders who:
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Want a financial partner, not more reports
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Value context, trade-offs, and disciplined decisions
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Prefer experienced judgment over excess data
Not a fit if you’re looking for more dashboards instead of better decisions.
We work best with operating businesses making real financial decisions.
We do not provide tax preparation or payroll services.
Engagements are delivered through a structured finance team with firm-level oversight.
Start with a CFO Diagnostic
A direct review of how cash, margin, and decisions are being managed.
STEP 1
CFO Diagnostic Call
30–45 minute review of your reporting, cash position, and how key decisions are made.
STEP 2
Receive Your Findings
Within 48 hours, you receive a written summary outlining:
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Key risks
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Margin and cash gaps
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Clear next steps.
STEP 3
Determine Path Forward
If there is alignment, we outline the right level of financial leadership and next steps.
Built for $2M-$20M operating companies building toward real CFO-level leadership.
Ongoing Support
Financial leadership aligned to your stage—from core infrastructure to senior-level CFO oversight.
CFO-Designed Financial Infrastructure
Ongoing Partnership
Starting at
$2,500 / month
For operating businesses building disciplined financial infrastructure and decision-ready reporting.
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Disciplined monthly close
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Decision-grade financial data
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Management dashboards and commentary
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Integrated financial systems
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Structured CFO oversight of delivery
Delivered by the R5 Finance Team Under CFO-led oversight
Strategic CFO
Advisory
Core Partnership Clients Only
(limited seats)
Pricing determined following diagnostic
Senior-level financial leadership layered onto your Core Partnership.
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Forward-looking cash planning
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Financial modeling and scenarios
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Board-level materials
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Financing or M&A support
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Strategic planning through growth and transition
Delivered under R5's senior advisory structure
CFO Diagnostic Engagement
One-Time Diagnostic
Fixed Investment:
$4,500
(Credited toward partnership)
For companies evaluating their financial structure or preparing for partnership.
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30-day engagement
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Deep diagnostic of systems and operations
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Build financial infrastructure
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Strategic roadmap and recommendations
Every partnership begins with a diagnostic conversation to determine the appropriate structure for your stage. Infrastructure engagements are delivered within a standardized QuickBooks Online environment.